™️Brand Guidelines & Logo Assets

Before downloading and using the Paragon Protocol brand assets, please read the following usage guidelines carefully.

Paragon’s code is open where it helps the ecosystem — our brand is not. These guidelines protect users from impersonation and keep the Paragon identity consistent across surfaces.

What’s covered

  • Official names & ticker

  • Correct/incorrect logo use

  • Colors, typography, and icons

  • Co-branding and partner rules

  • Legal & permissioning

  • Downloadable asset kit (file structure)

1) Names & Ticker

  • Protocol: Paragon Protocol (short: Paragon)

  • DEX: ParagonSwap

  • Token: Paragon (XPGN) — ticker $XPGN

  • Governance lock: stXPGN, veFlow (governance NFT)

Use $XPGN everywhere. Do not use old “PRGN” naming.

2) Permitted Uses ✅

You may use Paragon brand assets if:

  • You’re referring to official Paragon products (app, docs, protocol features).

  • You are linking to our official app or website, e.g., “Trade $XPGN on ParagonSwap.”

  • You are announcing a partnership that has been approved by the Paragon Core Team.

3) Forbidden Uses ❌

To avoid confusion, impersonation, or implied endorsements:

  • Do not use our name/logo in your product, token, NFT, DAO, or company name.

    • Not allowed: “Paragon Engine,” “XPGN Tools,” “ParagonSwap v2 (fork).”

  • Do not sell digital or physical goods with Paragon/XPGN marks.

  • Do not create names or socials that imply official status.

    • Allowed: “Paragon Fans Australia.”

    • Not allowed: “Paragon Protocol Australia.”

  • Do not alter the marks: no recolors, cropping, stretching, 3D, glows, outlines, or combined lockups.

4) Logo System

We provide three marks:

  1. Primary Lockup — Paragon logomark + wordmark

  2. Glyph — square icon (for avatars, favicons, app tiles)

  3. Wordmark — “Paragon” text-only

Variants: Light (for dark backgrounds) and Dark (for light backgrounds).

Clear space & minimum size

  • Clear space: keep at least 0.5× the logo height free on all sides.

  • Minimum digital size:

    • Lockup: 120 px width

    • Glyph: 24 px width/height

  • Minimum print size:

    • Lockup width 30 mm

    • Glyph 10 mm

Backgrounds

  • Use Light logo on dark/colored backgrounds (our default UI is dark).

  • Use Dark logo on white/very light backgrounds.

  • Avoid busy images; add a subtle overlay if needed.

5) Incorrect Usage (examples)

  • ⛔ Recoloring the logo (stick to provided assets)

  • ⛔ Adding drop shadows, outlines, bevels, gradients not in kit

  • ⛔ Stretching or squashing (keep aspect ratio)

  • ⛔ Rotating, tilting, or animating without approval

  • ⛔ Combining Paragon mark with another logo into a single graphic

  • ⛔ Placing on low-contrast backgrounds (logo must be legible)

6) Color Palette

Paragon’s UI uses a dark base with vibrant accents.

  • Paragon Black: #0B0F1A (primary backgrounds)

  • Ink 2 (panels): #121826

  • Slate 400 (text, secondary): #94A3B8

  • White: #FFFFFF

Accents:

  • Fuchsia (brand glow): #E879F9

  • Cyan (actions/links): #22D3EE

  • Emerald (success): #10B981

  • Rose (danger): #F43F5E

Use accents sparingly; fuchsia and cyan are the primary brand cues.

7) Typography

  • Primary UI: Inter / SF Pro / system sans

  • Weights: 400 (body), 500 (labels), 600–700 (headings)

  • Letter-spacing: Default; avoid heavy tracking

  • All caps: Only for small labels or tabs

8) Token Icon — $XPGN

We ship a coin-style circular glyph for token lists, CEX/DEX listings, and explorers.

  • Default: Light variant on dark UIs

  • Stroke: Provided; do not modify

  • Do not recreate with gradients or community-made redraws

9) Co-Branding & Partner Lockups

  • Place partner logos left and Paragon right, or stacked top/bottom; never merge.

  • Maintain equal visual weight (match x-height/area, not pixel width).

  • Keep ≥ 0.5× logo height spacing between marks.

  • Use monochrome versions if brand clashes occur (ask for approval).

10) Legal & Permissions

  • The Paragon name, logos, and the $XPGN token icon are protected brand assets.

  • Commercial usage, paid campaigns, major events, or app-store listings require written approval.

  • You may not imply endorsement, investment advice, or official affiliation.

For approvals, submit a short brief (who/what/where/when) and creative previews.

11) Asset Downloads

Once you agree to these terms, download the official kit (SVG/PNG/AI/ICO):

/paragon-brand-kit/
  /logo/
    paragon-lockup-light.svg
    paragon-lockup-dark.svg
    paragon-wordmark-light.svg
    paragon-wordmark-dark.svg
    paragon-glyph-light.svg
    paragon-glyph-dark.svg
  /token/
    xpgn-token-glyph.svg
    xpgn-token-128.png
    xpgn-token-256.png
    xpgn-token-512.png
  /social/
    avatar-paragon-dark.png
    avatar-paragon-light.png
    cover-twitter-rectangle.png
  /favicons/
    favicon.ico
    favicon-32.png
    favicon-192.png
    site.webmanifest
  /print/
    paragon-lockup-ai.ai
    paragon-lockup-pdf.pdf
  BRAND-GUIDE.pdf
  LICENSE.txt
  READ-ME.md

Note: Host the kit in your official repo (e.g., paragon-protocol/brand) and link it from your docs site’s Brand page.

12) Attribution Line (optional)

When credit is appropriate (press, partners): “Paragon Protocol and $XPGN are trademarks of Paragon Labs.”

13) Contact

  • Press & brand approvals: partnerships@paragon…

  • Community questions: official Discord → #brand-requests

  • Abuse reports / takedowns: legal@paragon…

14) TL;DR

  • Call the token $XPGN (not PRGN).

  • Use official SVGs; do not modify.

  • Keep clear space and contrast.

  • Ask for approval for commercial or co-branded usage.

By downloading or using our brand assets you agree to these terms.

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